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How Ferrari Makes Customers Buy Cars They Don’t Want

Financian187 views
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You have no Ferraris.

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Why?

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I like Ferraris. They're excellent cars. I just never liked dealing with the dealers. I don't want to give a guy 25 grand in an envelope. I don't want to have to buy two Mondiales. The smart thing about McLaren is the dealer service.

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I bought my McLaren. I paid exactly the sticker and they called me one day and they said, oh, there's an upgrade. You want the upgrade I said well how much is it and they said it's free oh okay I brought in and like when I bought it I said I want to order the carbon fiber brakes and the sales guy said you track the car I go no I'm mostly street you go don't get the carbon fiber you

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can save 20 grand you don't need I said you sure I goes guarantee it and fine it saved me $20 when I bought my Porsche Carrera GT, Porsche brought it here in a flatbed. They sent two mechanics to show me, here's how you jack it up here, the jacking points, here you put these blocks in, here you go,

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here's how you do this.

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You know, they sent me a jacket, here's a book on the car, here's a pen and pencil set. You know, until the car showed up, I felt like a customer. I don't want to be told, well you must buy two Mondial before you can buy this here. You have to buy two crappy cars before yes then I take it back to get a certificate to prove that it's actually yes then I take it back to get a certificate to prove that it's actually a Ferrari that's 25. I just get tired of that.

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