This Isn’t a Normal Bike Bell 🚴

This is the only bike bell in the world that will actually save lives.In London, there are over 1 .5 million cyclists, and most people now use noise -canceling headphones, which has led to a rise in cyclist -pedestrian collisions.

So Skoda decided to fix it.They discovered that most noise -canceling headphones can't block one specific frequency.So instead of making a louder bell, they engineered one that hits that exact gap.and called it Duo Bell.It can be heard from over 20 meters away, even with noise canceling on.And then they made the entire research public for anyone to use for free.

Now that's how you turn a simple product into powerful marketing.